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"I always knew one way or another I would live in the Valley. I did not have a plan, but this was going to be my ultimate endpoint. I love the interaction within the community through various economic development groups. I love the tradition that is being held onto, while modernizing the Valley. Anyone looking to open their own business has so many opportunities to do so here."    

-Patrick Shea, Del Norte

Brand Story


The San Luis Valley is original Colorado surrounded by majestic mountain ranges cradling the state’s most fertile valley at the headwaters of the historic Rio Grande — a spiritual center of indigenous American populations enhanced by a rich Hispano legacy; that today embraces a natural diversity of the essence of Colorado. The uniqueness of this high altitude 8,000 square mile region is an expansive sense of place that has abundant sunshine, open blue skies and vivid starlit nights. With our distinctive communities and supportive business environment, the valley is a journey with a destination for everyone. This big city alternative promises to be a place that awakens your potential & sustains opportunity.

We Choose the SLV
SLV Colorado Genuine

We Choose the SLV

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